At Less Is More, our approach to jewelry design is all about selecting materials that offer a perfect balance of beauty, durability, and simplicity. We want each piece to be a lasting addition to any wardrobe, which is why we’ve chosen PVD Gold and Sterling Silver as our signature materials. These choices reflect our commitment to creating jewelry that is both timeless in style and resilient enough for everyday wear, offering high-end styles without the hefty price tag.

Why PVD Gold?

PVD Gold, or Physical Vapor Deposition Gold, is a standout innovation in jewelry-making, celebrated for its strength, long-lasting shine, and luxurious appearance. Using a high-tech vacuum process, a layer of 14K or 18K gold is bonded to a stainless steel base, resulting in a rich, authentic gold look with impressive durability. Unlike traditional gold plating, PVD gold resists scratches, tarnish, and fading, allowing it to maintain its luxurious finish even with daily wear.

The hypoallergenic properties of its stainless steel base make PVD gold comfortable and safe for sensitive skin. Beyond its beauty, PVD gold is a practical alternative to solid gold, providing a similar appearance and feel with exceptional resilience and an accessible price. For us, PVD gold captures the essence of our brand—modern sophistication with minimal maintenance, designed to be worn whenever and wherever.

Why Sterling Silver?

Sterling silver is a classic choice, valued for its bright, versatile finish and ability to complement any style. Made of 92.5% pure silver alloyed for strength, sterling silver is robust enough for daily wear, holding its shape and shine over time. Its neutral tone pairs seamlessly with any look, making it a natural fit for our minimalist aesthetic and appealing to a broad audience. Additionally, sterling silver is naturally hypoallergenic, making it a comfortable choice for those with sensitive skin.

Over time, sterling silver develops a soft patina that adds character, but a quick polish restores its original luster. This balance of beauty and ease of care makes sterling silver ideal for pieces that are made to be worn and cherished over the years.

Our Recommendations

•  PVD Gold is perfect for anyone who loves the luxurious look of gold and wants a durable, low-maintenance option. With its scratch-resistant and tarnish-free finish, PVD Gold is built for long-lasting beauty, even with active daily wear, perfect for “never-take-off” pieces. Its hypoallergenic stainless steel base provides comfort, while the 14K or 18K gold finish creates a rich, authentic appearance at a more accessible price than solid gold. We recommend PVD Gold for those seeking affordable, high-quality jewelry that combines elegance with lasting durability.

• Sterling Silver is a wonderful choice for those who value timeless elegance and flexibility in style. With its bright, adaptable finish and unique ability to develop a rustic patina, sterling silver caters to a range of tastes—from polished and pristine to vintage and organic. We recommend sterling silver for anyone seeking affordable, classic jewelry that complements any look and grows more beautiful with time.